For the whole month of July 2024, you can purchase any of these great eBooks for boomers at half price! This special sale is available only at Smashwords.com, where you can download the eBook in your choice of format, including Mobi (Kindle), ePUB and PDF.

To get 50% off every one of the books listed, simply click on the title and use the code SSW50. You'll go directly to a page where you can order the eBook at half price. This offer is only good for the month of July 2024, so order today!

Boomer Brands: Iconic Brands that Shaped Our Childhood

Regularly $4.99, now $2.49

Boomer Brands is a unique, acclaimed book reminiscing about the beloved brands Boomers first met in the 50s and 60s. Brand maven Barry Silverstein shares “Boomer Brand Cameos” of over fifty of the brands Boomers grew up with: Disney, Kellogg’s Frosted Flakes, Good Humor, Howard Johnson, Hush Puppies, MAD, Ovaltine, Twinkies, WIFFLE Ball and many more. Most of these brands began during the Boomer era and are still around. Plus, Boomers will gain rare insight into how these iconic brands shaped their childhood and have a lasting impact on their life. Boomer Brands is meant to be read by Boomers, shared with Boomers, and savored for the memories!

Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s

Regularly $4.99, now $2.49

Boomer Brand Winners & Losers is a remarkable collection with fascinating stories of 156 best and worst brands of the Boomer era. Relive the days of Cap’n Crunch and Cocoa Puffs, E-Z Pop and Pop-Tarts, cap guns and comic books. Recall the time when automobiles ruled the road and a transistor radio was “advanced technology.” Learn how television played a key role in brand advertising. Discover which brands blossomed and which were a bust. Boomer Brand Winners & Losers is the companion book to Boomer Brands and it's a wondrous walk down Memory Lane!

World War Brands: World War II and the Rise of the Modern American Brand

Regularly $5.99, now $2.99

World War Brands traces the development of the American brand from World War I through the 1920s and 1930s. It then explores the interrelationship of World War II and American brands, showing how the war itself was "branded," how brand advertisers leveraged the war, and how the post-war economy helped birth the modern brand. Included are 38 vintage ads and scores of stories about some of the best-known brands of the '40s and '50s. The book also examines brands in the context of American post-war culture, moving from the war's end into the 1950s and 1960s. Many brands from this time have survived and thrived into the 21^st Century.

Let's Make Money, Honey: The Couple's Guide to Starting a Service Business

Regularly $6.99, now $3.49

By a baby boomer couple who start a small service business as a second career, Let's Make Money, Honey is a how-to guide for couples who want to start and grow a small business together. It covers planning, financing, outfitting, and launching a service business, as well as operations, marketing, sales, customer service, and managing growth. Included are useful tools to help couples assess their business interests and compatibility. Let’s Make Money, Honey is a must-read for Boomer couples, especially those exploring encore careers.

Don't miss this special sale -- order today!

In her new book, Ageless Aging, Maddy Dychtwald focuses on how women can increase their healthspan, brainspan and lifespan by taking small steps to move in the right direction. In an interview with MarketWatch, Dychtwald said, "Women, in some ways, won the lottery when it comes to lifespan in terms of living longer. But there’s a dark side to that story. Our healthspan and our brainspan do not match our lifespan. Women spend the last 12 to 14 years in a cascade of health issues. The silver lining to that is science."

Dychtwald, who co-founded the aging consultancy Age Wave, wrote the book because she thinks most women are not taking advantage of the knowledge that could lead to them living better longer. The book provides a holistic action plan based on leading science that helps women take advantage of the scientific, medical, psychological, and spiritual tools, tips, and advice available to them as they thrive in the second half of life. Sections include cutting-edge information on the body—fitness, food as medicine, sleep, and hormones—and the science of living longer. It explains the truth about the body’s role in the recipe for longevity, debunks long-held myths around healthcare and health products, and presents the relatively new concept of “precovery.”

Another aspect of ageless aging, according to Dychtwald, is the financial side. She tells MarketWatch, "Finance is part of the holistic recipe. Financial fitness is as important as physical fitness. Financial stress creates chronic stress, high cortisol levels on a chronic level which can manifest as inflammation, cancer, heart disease, cognitive decline, even — all sorts of ailments. There’s this beautiful symphony of different ingredients that impacts each of us and we need all the parts playing together."

Dychtwald wants women to understand that aging is not something to hide or be ashamed of, despite society's tendency toward depicting older people in a negative light. She believes as women age, they have the ability to gain a sense of personal freedom and find more flexibility in their lives.

Ageless Aging will help women address such areas of importance as:

• Make use of your longevity bonus years with maximum impact and purpose
• Learn the truth about your hormones and their impact on ageless aging
• Clear up the confusion about nutrition and supplementation
• Supercharge your immunity and find more energy in every day
• Take steps to potentially prevent or delay cognitive decline
• Explore key strategies for improving your sleep
• Successfully navigate the healthcare system
• Fight back against youth-obsessed culture that conspires against women in particular
• Create more financial freedom and security for a longer, better life.

Learn more about the book here.

HappilyRewired.com is a Wearever Top 20 Senior Blog and a Top 75 Baby Boomer Blog

Check out Books for Boomers!

2023 was the hottest year in recorded history -- and this year may very well be hotter. That doesn't bode well for humanity specifically or the planet in general.

That's why the new book, Am I Too Old to Save the Planet? by Lawrence MacDonald, is especially timely. While many of us may just helplessly wring our hands, shake our heads or look the other way, MacDonald describes actions both little and big on climate change Boomers can take to make a difference.

Not surprisingly, MacDonald begins in Part 1 ("How we got here") by laying blame for climate change squarely on our generation. Unfortunately, Boomers have a lot of mea culpa to do.

More importantly, however, the author makes it very clear with a sense of true urgency that we can do something positive to affect climate change. In Part 2, MacDonald offers specific suggestions, beginning at a personal level and detailing six actions anyone can take to make an impact:

1. Stop wasting food and eat less meat
2. Drive less: Walk, bike and take public transportation more
3. Move your money
4. Install rooftop solar
5. Upgrade your car to an EV
6. Fly less -- or not at all

A key point MacDonald makes, however, is "Don't get stuck at personal action!" While each of these actions can have a real measurable effect if enough Boomers do them, the situation is dire enough for all of us to go beyond personal actions alone and become climate activists, says MacDonald.

The remainder of the book covers what MacDonald believes is needed if we are to thwart the effects of climate change. In short, he is recommending that Boomers take some serious interruptive actions to make a real difference. His call to action is likely to remind some Boomers of the passion they shared when they demonstrated and marched for civil rights, against the Vietnam war and on behalf of the environment.

MacDonald offers not just encouragement but solid suggestions as well as resources. Writes MacDonald, "Sadly, it's too late to restore the gentle, predictable climate that we knew in our youth. But it's not too late -- and we are not too old -- to save a livable planet for our children, grandchildren, and the generations coming after. Every tenth of a degree makes a difference."

We would do well to heed MacDonald's advice. You'd do well to read his book.

HappilyRewired.com is a Wearever Top 20 Senior Blog and a Top 75 Baby Boomer Blog

Check out Books for Boomers!

From December 15, 2023 until January 1, 2024, you can purchase any of these great eBooks for boomers at half price! This special sale is available only at Smashwords.com, where you can download the eBook in your choice of format, including Mobi (Kindle), ePUB and PDF.

To get 50% off every one of the books listed, simply click on the title and use the code SEY50. You'll go directly to a page where you can order the eBook at half price. This offer is only good until January 1, 2024, so order today!

Boomer Brands: Iconic Brands that Shaped Our Childhood

Regularly $4.99, now $2.49

This unique book is a stroll down memory lane, reminiscing about the beloved brands Boomers first met in the 50s and 60s. Brand maven Barry Silverstein shares “Boomer Brand Cameos” of over fifty of the brands Boomers grew up with: Disney, Kellogg’s Frosted Flakes, Good Humor, Howard Johnson, Hush Puppies, MAD, Ovaltine, Twinkies, WIFFLE Ball and many more. Most of these brands began during the Boomer era and are still around. Plus, Boomers will gain rare insight into how these iconic brands shaped their childhood and have a lasting impact on their life. Boomer Brands is meant to be read by Boomers, shared with Boomers, and savored for the memories!

Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s

Regularly $4.99, now $2.49

This remarkable book features fascinating stories of 156 best and worst brands of the Boomer era. Relive the days of Cap’n Crunch and Cocoa Puffs, E-Z Pop and Pop-Tarts, cap guns and comic books. Recall the time when automobiles ruled the road and a transistor radio was “advanced technology.” Learn how television played a key role in brand advertising. Discover which brands blossomed and which were a bust. Boomer Brand Winners & Losers is a wondrous walk down Memory Lane!

World War Brands: World War II and the Rise of the Modern American Brand

Regularly $5.99, now $2.99

This book traces the development of the American brand from World War I through the 1920s and 1930s. It then explores the interrelationship of World War II and American brands, showing how the war itself was "branded," how brand advertisers leveraged the war, and how the post-war economy helped birth the modern brand. Included are 38 vintage ads and scores of stories about some of the best-known brands of the '40s and '50s. The book also examines brands in the context of American post-war culture, moving from the war's end into the 1950s and 1960s. Many brands from this time have survived and thrived into the 21^st Century.

Let's Make Money, Honey: The Couple's Guide to Starting a Service Business

Regularly $6.99, now $3.49

By a baby boomer couple who start a small service business as a second career, this how-to guide covers planning, financing, outfitting, and launching a service business, as well as operations, marketing, sales, customer service, and managing growth. Included are useful tools to help couples assess their business interests and compatibility. Let’s Make Money, Honey is a must-read for Boomer couples, especially those exploring encore careers.

Guest Post by Joe Hart

There's always a better way to respond to your current challenges and circumstances. Of course, this often requires a change in approach. Here are key strategies that will help you “do the work” to find your inner strength, build enduring relationships, unlock your full potential and ultimately create the life you want.

#1 Find Your Inner Strength
One key to living a happy and successful life is finding your inner strength. This means understanding and managing your thoughts and emotions, and developing habits and practices that help you cultivate a strong, optimistic mindset. Here are a few ways to do this:
Pay Attention to Your Thoughts
How often do you think about what you think? Most of us go through our days reacting to things that happen to us, without taking the time to really consider our thoughts. But the thoughts we have can have a big impact on our emotions and actions. It's important to take a step back and ask yourself if you're really thinking about something the right way. Are you seeing things clearly? Challenge negative thoughts and try to see things in a more positive light.
Handle Stress
Stress is a normal part of life, but it's important to learn how to manage it. When we're stressed, it can be tempting to turn to unhealthy coping mechanisms like overeating, procrastinating, or relying on drugs or alcohol. But these behaviors can actually make things worse in the long run. Instead, try healthy stress management techniques like exercise, meditation, or talking to a trusted friend or family member.
Build Courage and Confidence
Another key to inner strength is courage and confidence. When we feel confident, we're more likely to take on new challenges and persevere when things get tough. But confidence doesn't always come naturally. It's something we need to work on and build over time. One way to do this is by setting small, achievable goals for ourselves and then celebrating our successes. As we accomplish more and more, our confidence will grow.
Deal with Change
Change is a fact of life, and it can be hard to deal with at times. But it's also an opportunity for growth and development. When faced with change, try to focus on the positives and see it as a chance to learn and adapt. Change can be scary, but it can also be exciting. Embrace it and see where it takes you.
Move Past Regret
It's natural to have regrets from time to time, but it's important not to let them hold us back. Instead of dwelling on the past, try to learn from your mistakes and move on. Don't let regret keep you from pursuing your goals and living the life you want.

#2 Building Enduring Relationships
Having strong connections with the people around us is an essential part of a fulfilling life. Whether you're an introvert or an extrovert, it's important to be able to connect with people authentically and respectfully. Here are a few ways to build great relationships:
Be Warm
Showing warmth is an important part of building relationships. Being open and friendly with body language, facial expressions, and tone of voice helps others feel emotionally safe and trustworthy. Research shows that 55% of communication is nonverbal, so the way you present yourself is almost more important than what you say.
Listen
Effective listening involves more than simply not talking while someone else speaks. It means opening your mind to truly hear what the other person is saying and asking follow-up questions to gain a deeper understanding. It also means being patient and showing that you're truly listening. Dale Carnegie wrote that "intent and focused listening is one of the highest compliments we can pay someone."
Find Common Ground and Show Genuine Interest
Connecting with others through common interests, hobbies, professions, and values can help build strong relationships. This is especially important in the early stages of getting to know someone, but it can also be used to reconnect with relationships that have faded or to strengthen relationships that are going through a rough patch.
Showing genuine interest in others helps build connections.

#3 Taking Command of Your Future
Set Clear Goals
Pursuing your purpose and creating a vision for your life are important steps in living an intentional life. This means knowing your "why": what drives you and what you want to accomplish. It's about taking control of your life and making conscious decisions about the kind of life you want to live and the contribution you want to make. To live an intentional life, it's important to step back and think about your values, goals, and priorities. In the end, living an intentional life is about making conscious choices that align with your values and goals. By taking control of your future and defining your purpose, you can create a life that is meaningful and fulfilling.
Seek Fellowship-Based Inspiration
Developing a vision for your life can be exhilarating, as it allows you to see the possibilities for your future. It can also be eye-opening, as it may reveal areas of your life that you're not fully satisfied with or that you're not giving the attention they deserve. For example, you may realize that you've been focusing too much on work and not enough on your relationships with friends and family. To create a vision for your life, it can be helpful to seek guidance from inspiring leaders who are pursuing their dreams and making a lasting difference. These individuals can provide valuable insight on how to pursue your own passions and make a positive impact on the world.

It's important to remember that each of us has inherent greatness within us, no matter one’s background or circumstances. By developing and leveraging this greatness, you have the potential to achieve anything for yourself and make a positive impact on the lives of others. The strategies outlined above require ongoing attention and proactive application in order to achieve success. By focusing on your thoughts, emotions, relationships and passions with regularity, you can better control your future and live life to its fullest.

Joe Hart is the President & Chief Executive Officer of Dale Carnegie—a global training and development company with operations in over 75 countries an d a worldwide leader in professional development, performance improvement, leadership training and employee engagement. Participants can build skills through in-person, live online, and hybrid programs. Also author of the book, “Take Command: Find Your Inner Strength, Build Enduring Relationships, and Live the Life You Want,” Joe has a unique understanding of how leaders can inspire trust, create an environment of psychological safety, drive employee engagement and instill a culture of creativity and resilience toward change.

HappilyRewired.com is a Wearever Top 20 Senior Blog and a Top 75 Baby Boomer Blog

Check out Books for Boomers!

From now until January 1, 2023, you can purchase any eBooks for boomers below at half price! This special sale is available only at Smashwords.com, where you can download the eBook in your choice of format, including Mobi (Kindle), ePUB and PDF.

To get 50% off every one of the books listed, simply click on the title. You'll go directly to a page where you can order the eBook at half price. This offer is only good until January 1, 2023, so order today!

Boomer Brands: Iconic Brands that Shaped Our Childhood

Regularly $4.99, now $2.49

This unique book is a stroll down memory lane, reminiscing about the beloved brands Boomers first met in the 50s and 60s. Brand maven Barry Silverstein shares “Boomer Brand Cameos” of over fifty of the brands Boomers grew up with: Disney, Kellogg’s Frosted Flakes, Good Humor, Howard Johnson, Hush Puppies, MAD, Ovaltine, Twinkies, WIFFLE Ball and many more. Most of these brands began during the Boomer era and are still around. Plus, Boomers will gain rare insight into how these iconic brands shaped their childhood and have a lasting impact on their life. Boomer Brands is meant to be read by Boomers, shared with Boomers, and savored for the memories!

Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s

Regularly $4.99, now $2.49

This remarkable book features fascinating stories of 156 best and worst brands of the Boomer era. Relive the days of Cap’n Crunch and Cocoa Puffs, E-Z Pop and Pop-Tarts, cap guns and comic books. Recall the time when automobiles ruled the road and a transistor radio was “advanced technology.” Learn how television played a key role in brand advertising. Discover which brands blossomed and which were a bust. Boomer Brand Winners & Losers is a wondrous walk down Memory Lane!

World War Brands: World War II and the Rise of the Modern American Brand

Regularly $5.99, now $2.99

This book traces the development of the American brand from World War I through the 1920s and 1930s. It then explores the interrelationship of World War II and American brands, showing how the war itself was "branded," how brand advertisers leveraged the war, and how the post-war economy helped birth the modern brand. Included are 38 vintage ads and scores of stories about some of the best-known brands of the '40s and '50s. The book also examines brands in the context of American post-war culture, moving from the war's end into the 1950s and 1960s. Many brands from this time have survived and thrived into the 21^st Century.

Let's Make Money, Honey: The Couple's Guide to Starting a Service Business

Regularly $6.99, now $3.49

By a baby boomer couple who start a small service business as a second career, this how-to guide covers planning, financing, outfitting, and launching a service business, as well as operations, marketing, sales, customer service, and managing growth. Included are useful tools to help couples assess their business interests and compatibility. Let’s Make Money, Honey is a must-read for Boomer couples, especially those exploring encore careers.

During the month of July only, a select group of eBooks written for Boomers will be on sale for half-price. This special promotion is only available at Smashwords.com, where you can select your choice of eBook format, including Kindle (mobi), EPUB and PDF.

To take advantage of this half-price sale, click on the eBook titles below that interest you. When you check out, simply use the code SSW50 to get the eBook of your choice at half price. Offer good through July 31.

World War Brands: World War II and the Rise of the Modern American Brand
by Barry Silverstein
Regular price: $5.99 Sale price: $2.99

This book explores the interrelationship of World War II and American brands, showing how the war itself was "branded," how brand advertisers leveraged the war, and how the post-war economy helped birth the modern brand. Included are 38 vintage ads and scores of stories about some of the best-known brands of the '40s and '50s.

This unique book takes a fresh look at the impact of World War II on America from a marketing perspective. History and brand buffs alike will be enthralled by WORLD WAR BRANDS!

Boomer Brands: Iconic Brands that Shaped Our Childhood
by Barry Silverstein
Regular price: $4.99 Sale price: $2.49

This unique book is a stroll down memory lane, reminiscing about the beloved brands Boomers first met in the 50s and 60s. Brand maven Barry Silverstein shares “Boomer Brand Cameos” of over fifty of the brands Boomers grew up with: Disney, Kellogg’s Frosted Flakes, Good Humor, Howard Johnson, Hush Puppies, MAD, Ovaltine, Twinkies, WIFFLE Ball and many more. Most of these brands began during the Boomer era and are still around. Plus, Boomers will gain rare insight into how these iconic brands shaped their childhood and have a lasting impact on their life. BOOMER BRANDS is meant to be read by Boomers, shared with Boomers, and savored for the memories!

Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s
by Barry Silverstein
Regular price: $4.99 Sale price: $2.49

This remarkable book features fascinating stories of 156 best and worst brands of the Boomer era. Readers can relive the days of Cap’n Crunch and Cocoa Puffs, E-Z Pop and Pop-Tarts, cap guns and comic books. They can recall the time when automobiles ruled the road and a transistor radio was “advanced technology.” They will learn how television played a key role in brand advertising. They will discover which brands blossomed and which were a bust. BOOMER BRAND WINNERS & LOSERS is a wondrous walk down Memory Lane!

Let’s Make Money, Honey: The Couple’s Guide to Starting a Service Business
by Barry Silverstein and Sharon Wood
Regular price: $6.99 Sale price: $3.49

By a baby boomer couple who start a small service business as a second career, this how-to guide covers planning, financing, outfitting, and launching a service business, as well as operations, marketing, sales, customer service, and managing growth. Included are useful tools to help couples assess their business interests and compatibility. LET'S MAKE MONEY, HONEY is a must-read for Boomer couples, especially those exploring encore careers. 

Take advantage of this limited time offer to get eBooks at half-price today!

Since I began writing this blog almost seven years ago, I've promoted the idea of rewiring instead of retiring. To me, "rewiring" means approaching our second act in life as an opportunity to refresh our perspective. It means recognizing how to pursue another path while leveraging the talents we have and the experience we've gained in our first act.

The typical Boomer has spent his or her adult life working. The most fortunate of us found jobs which turned into careers or professions. Perhaps we have been rewarded financially. Hopefully, we've gained satisfaction for a job well done. Even better, we've achieved a sense of purpose.

So how do we meet the fundamental challenge of rewiring with purpose? I'm certainly not the first to address this question.

Books have been written on this very subject, such as Who Do You Want to Be When You Grow Old?: The Path of Purposeful Aging by Richard J. Leider and David A. Shapiro, published last year. In an interview with Nancy Collamer for NextAvenue, Leider said purpose "is the answer to the question, 'Why do you get up in the morning?' ... Everyone has a purpose, but it rarely just reveals itself. You have to make a choice to discover your purpose, be curious and make connections with others. It's an iterative process that unfolds over time and changes with age, so it's important to reassess your purpose on a regular basis."

Leider adds, "If you are going to continue to grow as you age, you need to reexamine your gifts. Ask yourself: What do I really love to do? What do I want my legacy to be? Then, think about how you can best use those gifts to solve a pressing problem, help someone out or make a contribution to others. When you do that, you'll place yourself along the path to purposeful aging."

Investment adviser Brian Skrobonja, writing for Kiplinger, shares similar advice about purpose in the form of three specific action steps:

Action #1: Reinvent Yourself
"The transition of retirement is not the destination; it is the transition to what is next.  It is your opportunity to reinvent yourself and live out the second half of your life with purpose."

Action #2: Reframe Your Mindset About Money
"The measurement for your success should be on how much income you can generate from your assets that is consistent and predictable. It’s income from your assets that grants you freedom of money and time so you can dedicate your talents to pursue your purpose."

Action #3: Reframe Your Mindset of Time
"You have a choice: You can live as if you have been set out to pasture to retire or you can live as if you are just entering your second half of your life. Your future reality is created in your mind, and whatever you focus on expands."

Of course, there is no magic formula for discovering your post-career purpose. It is highly personal and individualized. For some, it could be new found activism inspired by past activism; this is what Third Act founder Bill McKibben exhorts us to do.

Discovering your purpose may take some time -- and it is likely to be an ongoing process. That isn't a bad thing: It's just the nature of rewiring, instead of retiring.

Photo by Austin Chan on Unsplash

HappilyRewired.com is a Wearever Top 20 Senior Blog and a Top 75 Baby Boomer Blog

Discover How World War II Helped Launch "Boomer Brands"

In the numerous posts I've written about ageism, I tend to lump 50-plus men and women together. While ageism obviously applies to both genders, it is worth pointing out that there is a double whammy for women known as "gendered ageism."

In an excellent recent Forbes article, Bonnie Marcus writes that gendered ageism "is a growing concern for professional women." To validate that statement, Marcus, author of the book Not Done Yet!, collaborated on a research study that collected responses from 729 participants who ranged in age from 18 to 70+, with 65 percent of respondents from the U.S. and the remainder from Canada and Europe. It is well worth reading and considering all nine survey takeaways cited by Marcus, but I'll concentrate on three of them here, taken directly from the article:

1. Gendered Ageism is Real – 80% of those surveyed experienced some form of gendered ageism. A third of all respondents (33%) felt they could not get a job or interview because of their age. The most common experiences were “feeling opinions were ignored” (47%), “seeing younger colleagues get attention” (42%) and “not being invited to key meetings” (35%).
2. DEI is Not Making the Cut – When asked if their company’s DEI initiatives included gendered ageism, 77% responded that it was not included. Interestingly, 23% stated they did not know and 15% said their company did not have DEI initiatives. Public companies were more likely to have DEI, all but 3%, but only 23% of both public and private companies included gendered ageism. Almost a full third of private companies did not have DEI at all (30%). However, almost all respondents from both public and private companies (93% and 83% respectively) believed that more could be done to combat this prejudice.
3. A No-Win Situation – Not Enough Money to Retire and Limited Prospects for Work – Gendered ageism has long term implications for retirement, with more than half of those surveyed reporting that they do not have enough money to retire and nearly all (95%) of those over 53 – including those 65-70 - stating that they want or need to keep working. Yet, more than a quarter 28% of women 59-65 thought their chances of continuing to work were “fair” or “poor”. The most common reason stated – “My company does not value older workers."

Just these three observations by Marcus are compelling enough to highlight the depth of gendered ageism in the workplace. The COVID-19 pandemic revealed the precarious nature of working women in the U.S. Millions of women were forced to quit their jobs to care for younger children because of inadequate daycare. That was one indignity women suffered. But another indignity made even worse by the pandemic was gendered ageism, which likely contributed to the increase in retirees.

In her article, Marcus notes that "many women 50+ are pushed to the sidelines and/or pushed out to make room for younger workers. Though this is also true for men, women experience this earlier. Once terminated, women find it much more challenging to get rehired at a time when may they lack the funds for retirement." Sadly, ageism in general seems to be a systemic problem -- and gendered ageism is a more insidious subset.

HappilyRewired.com is a Wearever Top 20 Senior Blog and a Top 75 Baby Boomer Blog

Photo from Pixabay.com

New Book Shows How World War II Helped Launch "Boomer Brands"

I'm excited to announce the publication of my new book, WORLD WAR BRANDS: World War II and the Rise of the Modern American Brand. This unique book takes a fresh look at the impact of World War II on America from a marketing perspective.

In this book you'll learn:

• How Coca-Cola, Disney and other great American brands played an integral role in World War II
• Why some American brands chose to do business with Nazi Germany
• How television influenced the rise of the modern American brand
• Plus, see 38 vintage ads that reflect the wartime economy.

The post-war economy led to the rise of the American middle class and spawned a new generation known as "Baby Boomers." The war fueled strong economic growth that turned the country into a major global force. Post-war America became a bubbling cauldron of scores of inventive, innovative brands. When television came along, marketing those brands rose to a whole new level.

WORLD WAR BRANDS covers it all. Included are many stories about some of the best-known brands of the '40s and '50s. These are the brands Boomers grew up with, so this book is an adrenalin shot of nostalgia!

Kirkus Reviews calls WORLD WAR BRANDS "a convincing history about the role of World War II in developing brand consciousness among consumers in the United States." Sherry Tuffin, a reviewer for Reedsy Discovery, gives the book five stars and writes, "After reading WORLD WAR BRANDS you may never look at your favorite brands in the same way. What do I think of this book? In the words of Tony the Tiger, a brand superstar, 'It’s Gr-r-r-r-r-eat'!"

WORLD WAR BRANDS is available in paperback and eBook formats from all major booksellers.

Read a free sample chapter here.