For the whole month of July 2024, you can purchase any of these great eBooks for boomers at half price! This special sale is available only at Smashwords.com, where you can download the eBook in your choice of format, including Mobi (Kindle), ePUB and PDF.

To get 50% off every one of the books listed, simply click on the title and use the code SSW50. You'll go directly to a page where you can order the eBook at half price. This offer is only good for the month of July 2024, so order today!

Boomer Brands: Iconic Brands that Shaped Our Childhood

Regularly $4.99, now $2.49

Boomer Brands is a unique, acclaimed book reminiscing about the beloved brands Boomers first met in the 50s and 60s. Brand maven Barry Silverstein shares “Boomer Brand Cameos” of over fifty of the brands Boomers grew up with: Disney, Kellogg’s Frosted Flakes, Good Humor, Howard Johnson, Hush Puppies, MAD, Ovaltine, Twinkies, WIFFLE Ball and many more. Most of these brands began during the Boomer era and are still around. Plus, Boomers will gain rare insight into how these iconic brands shaped their childhood and have a lasting impact on their life. Boomer Brands is meant to be read by Boomers, shared with Boomers, and savored for the memories!

Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s

Regularly $4.99, now $2.49

Boomer Brand Winners & Losers is a remarkable collection with fascinating stories of 156 best and worst brands of the Boomer era. Relive the days of Cap’n Crunch and Cocoa Puffs, E-Z Pop and Pop-Tarts, cap guns and comic books. Recall the time when automobiles ruled the road and a transistor radio was “advanced technology.” Learn how television played a key role in brand advertising. Discover which brands blossomed and which were a bust. Boomer Brand Winners & Losers is the companion book to Boomer Brands and it's a wondrous walk down Memory Lane!

World War Brands: World War II and the Rise of the Modern American Brand

Regularly $5.99, now $2.99

World War Brands traces the development of the American brand from World War I through the 1920s and 1930s. It then explores the interrelationship of World War II and American brands, showing how the war itself was "branded," how brand advertisers leveraged the war, and how the post-war economy helped birth the modern brand. Included are 38 vintage ads and scores of stories about some of the best-known brands of the '40s and '50s. The book also examines brands in the context of American post-war culture, moving from the war's end into the 1950s and 1960s. Many brands from this time have survived and thrived into the 21^st Century.

Let's Make Money, Honey: The Couple's Guide to Starting a Service Business

Regularly $6.99, now $3.49

By a baby boomer couple who start a small service business as a second career, Let's Make Money, Honey is a how-to guide for couples who want to start and grow a small business together. It covers planning, financing, outfitting, and launching a service business, as well as operations, marketing, sales, customer service, and managing growth. Included are useful tools to help couples assess their business interests and compatibility. Let’s Make Money, Honey is a must-read for Boomer couples, especially those exploring encore careers.

Don't miss this special sale -- order today!