Deciding What to Do Next
Financial Security in Retirement is Important, But...

Acknowledging an Aging Population

OnaWhimA United Nations estimate projects that between now and 2050, there will be an increase in the age 60-plus population in every country in the world. By 2050, those age 60-plus in the U.S. are likely to be as much as 25 to 30 percent of the total population. In 2017, the U.S. birth rate dipped to a 30-year low. With people living longer, the percentage of older Americans is sure to accelerate.

These statistics, while long range, are evidence that the world's population is aging. This means that businesses and governments will be forced to acknowledge this reality and provide programs, goods and services designed for the older generation. We Boomers may miss out on the big changes of the coming demographic revolution, but we are beginning to see glimmers of hope and encouraging examples that our own society is acknowledging an aging population.

One glimmer of hope is in the American job market. While a great deal of ageism still openly exists, the high number of jobs available is forcing American employers to reconsider their hiring practices. For example, AARP and McDonald's just announced a collaboration in which McDonald's will post all of its U.S. job openings on the AARP Job Board, and it will pledge to value the contributions of older workers. Why? Because McDonald's is trying to fill some 250,000 summer jobs available.

Screen Shot 2019-05-17 at 11.09.20 AMAnother promising movement is in the food industry. Beyond Meat, which offers plant-based meat substitutes and positions itself as "the future of protein," recently filed an IPO. The company is offering hamburger and sausage plant alternatives that could help reduce meat consumption, something Boomers especially need to do as they age. In addition, one of the Beyond Meat founders has introduced a new non-dairy, plant-based milk called Perennial, which is "smartly crafted for body and brain over 50." Other non-dairy products that indirectly target seniors who want to or need to reduce dairy consumption include varieties of oat, almond and soy milk.

Will other employers follow the lead of McDonald's? Like Perennial, will other companies recognize the potential of creating products and services specifically for an aging population? Let's hope we will see a rapid acceleration of this kind of activity so today's Boomers can benefit from it.

Have you heard about the new book, Boomer Brands?

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