I am excited to announce the publication of my new book, written especially for Boomers!
Boomer Brands: Iconic Brands that Shaped Our Childhood is a unique book that celebrates the brands of the 50s and 60s. The book covers cereal, soft drink, snack food, fast food, toy, car, beauty brands and more, as well as rock ‘n’ roll, protest and environmental brands. I share “Boomer Brand Cameos” of over fifty of the brands Boomers grew up with: Disney, Kellogg’s Frosted Flakes, Good Humor, Howard Johnson, Hush Puppies, MAD, Ovaltine, Twinkies, and WIFFLE Ball, to name a few. Plus, Boomers will gain rare insight into how these iconic brands shaped their childhood and have a lasting impact on their life.
Publishers Weekly says Boomer Brands is “a delightful journey through a time that saw the birth of the modern brand,” while Midwest Book Review calls it “a unique, entertaining, nostalgic, and impressively informative read from first page to last.”
Boomers are already buzzing about Boomer Brands:
When was the last time you had your memory tickled over a long-forgotten but prized product that shaped your childhood? You’ll find a lot of those “Oh, yeah, I remember” moments in Barry Silverstein’s wonderful wander down Memory Lane. “Try it, you’ll like it.”
- Ron Schon, Retired Advertising Agency Executive and OLLI Instructor,
“The History of Advertising”
Boomer Brands is a delightful book filled with fun facts about our favorite childhood brands and memories. If you're over 50, you're sure to enjoy this nostalgic, entertaining and informative stroll down Memory Lane.
- Nancy Collamer, Career/Retirement Coach and Author, Second-Act Careers
If you remember watching Saturday morning TV while slurping down a bowl of Frosted Flakes, or perhaps begged your parents to visit Disneyland after watching Wonderful World of Disney on Sunday night, you’ll want to read Boomer Brands. This enjoyable, easy read is chock full of fun facts about what made the brands we grew up with iconic.
- Anne Holmes, “Boomer in Chief,” National Association of Baby Boomer Women
Barry Silverstein offers a fun walk down Memory Lane for boomers, describing what made some of their favorite childhood brands so treasured then and now.
- Richard Eisenberg, Managing Editor, Nextavenue.org
Boomer Brands is meant to be read by Boomers, shared with Boomers, and savored for the memories! It is available from all major booksellers in print and eBook editions. Find out more about it, download a free chapter, or purchase a copy here: