Boomers Serving the Boomer Market
The notion of being your own boss has great appeal for a growing percentage of Boomers who want to continue to work but on their own terms. Self-employment offers you freedom, flexibility and, potentially, higher income than a traditional and sometimes menial job.
Of all the self-employment options available to Boomers, one of the more intriguing ideas may be to concentrate your efforts on a business that actually serves Boomers. Due to the aging of America, services for those 65 and older are booming. As a result, the "longevity economy" could spell opportunity for an enterprising Boomer, according to Kiplinger. Contributing editor Susan Garland writes, "The inclination of many older individuals to take advice and help from their peers offers aging boomers a big advantage in the growing senior-oriented market. Just think of a service or product that you or your aging parents could use, and it may be a niche that you can fill."
Garland cites as examples a number of Boomers who have entered the market with services targeting the senior set. CPA Barbara Green started a business helping older Americans deal with "their day-to-day financial affairs." Freelance writer Cristina Pastor works part-time as a dementia-care coach. Psychologist Eloise Stiglitz started her own retirement coaching business. Tavis Schriefer came up with a novel way to screen calls from telephone scammers that resulted in a new business designed to protect the elderly.
Imagine what your parents have needed as they age, or what you will need as you advance in age, and there is probably a service opportunity awaiting you. Potential service areas include healthcare, finance, personal shopping, cooking, home safety, specialized organizational services, downsizing consultation, and more. In many cases, older clients will feel much more at ease dealing with a business owner who is older himself or herself.
If you've ever considered striking out on your own, don't overlook an audience segment you already know a lot about -- Boomers like you!
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