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Encore's "Generation to Generation" Campaign Has Its Heart in the Right Place

OntheHouseIf you're a Boomer who's not familiar with, you should be. Encore is a nonprofit that focuses on "second acts for the greater good," which is something many of us are thinking about or have already started to pursue. Now Encore has launched a new campaign called "Generation to Generation" with the goal of getting older generations to help younger generations.

Writing for Next Avenue, Richard Eisenberg says Generation to Generation’s five-year goal is "getting one million adults over 50 to 'help young people thrive' by volunteering and working with needy children." Eisenberg references a survey conducted by Encore in which 80 percent of respondents said “making the world a better place for the next generation is important or very important.” In addition, 77 percent of respondents 60 and older said life after age 60 is a time of mostly “freedom, growth and giving back.”

The first push for the Generation to Generation campaign will be mentoring, which can be accomplished through the campaign's numerous partners, including the AARP Foundation Experience Corps, Big Brothers Big Sisters, Boys and Girls Clubs of America, and

Generation to Generation sounds like a campaign that is very well targeted to Boomers who want to give back. I can tell you from personal experience that helping younger generations can be fulfilling. As a volunteer, I have counseled budding entrepreneurs in branding and marketing. Knowing I helped them start or improve their small businesses was rewarding. 

To learn more about the Generation to Generation campaign, visit this website:


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