50-Plus Workers Need All the Help They Can Get
Pay Attention to Your Personal Brand

Want to Start a Business? Start with the SBA

OnYourOwnThe Small Business Administration (SBA) reports that over 5 million Americans age 55 and older have their own businesses or are self-employed. The boomer entrepreneur is one of the fastest growing segments of the small business market.

Starting a business later in life isn't the best fit for every boomer, but it has unique benefits -- not the least of which is controlling your own fate when it comes to employment. A great resource for boomers bitten by the business bug is, not surprisingly, the SBA. The SBA has set up a dedicated web page for Americans over the age of 50 featuring: an online self-assessment tool that will help potential small business owners understand their readiness for starting a business as well as information to help with business planning, shaping a winning business idea, professional counseling, financial services and information to find local resources in your area. This web page can be found at: http://www.sba.gov/content/50-entrepreneurs

SBA and AARP also will jointly develop and host a customized online course, self-assessment, and webinar series for older entrepreneurs.  SBA already offers a suite of online courses for people who want to start and grow their business. To take a course, go to http://www.sba.gov/training under “online courses.”  Course topics include start-up basics, finance strategies, marketing tactics, overseas trade, and more.

All of the SBA information and courses are free, so take advantage of the many resources offered.

And if you're thinking of starting a business with your spouse or life partner? Then check out the new book, Let's Make Money, Honey: The Couple's Guide to Starting a Service Business. Information about it here.

 

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