Boomers are no strangers to branding -- our generation helped create and immortalize some of the world's most well-known brands. Not as recognized, however, is the concept of building your own "personal brand." For boomers who want to continue to be relevant in the workplace and in society, personal branding is essential. I spent a large part of my professional career promoting product and service brands. Promoting yourself – or your “personal brand” – is an even bigger challenge.
For an introduction to the notion of personal branding, I recommend a useful, highly readable eBook by Marc Miller, "Personal Branding for Baby Boomers." In targeting boomers, Miller is both reassuring and helpful. He introduces basic strategies for building a personal brand. His book touches on creating a brand story, establishing credibility through blogging, using social media, and authoring a book. Particularly valuable is Miller’s expert advice about the use of the business social network LinkedIn as a brand building and networking tool. Filled with practical tips, this concise book should assist anyone who needs to present his or her personal story for career or business purposes in the best possible light.
Miller, by the way, is also an expert in helping boomers repurpose their careers. Visit his website here: https://careerpivot.com/
You can order Marc Miller's eBook below.