Age discrimination in the workplace is a threat to Boomers in the United States, as I mentioned in my previous post. But in South Korea, age discrimination is so culturally ingrained that companies routinely force workers over 60 into retirement.
An enterprising Korean, Chung Eunsung, has come up with a terrific solution to rampant ageism: He started EverYoung, a technology company that practices a different kind of blatant discrimination: The company hires only workers who are 55 years of age and older, many of whom are former engineers and mathematicians. EverYoung's oldest employee is 83.
Chung told Tech Wire Asia, “I believe by employing seniors, we help to improve their quality of life and welfare. Korea is aging and the phenomenon is accelerating, so we believe their participation in our economy would, in fact, revitalize it, as well as breathe some life into the aging society.” The company requires its employees to take a 10-minute break every hour, and the work is performed in 4-hour shifts. Benefits include a stocked pantry, sofas and books in a break area, and use of a blood pressure machine.
Kim Seong-Kyu, a manager at EverYoung, said the company's older employees, unlike younger employees, are detail-oriented and they work diligently without being distracted. The employees monitor blog content, among other things. "They are full of passion," Kim said. "The time they have, and their interest in this work, are primarily why they come to work."
Just imagine if one or more American companies were able to follow such a model. It could revolutionize the way American business operates, solve senior unemployment, and change attitudes toward aging, all in one fell swoop. I'd love to see an American entrepreneur have the guts and wisdom to create an EverYoung look-alike in this country. Of course, the irony is that such a company here would probably be sued for discriminating against younger employees! Still, we can dream, can't we?