Can You Market Your Passion?
What "The Vietnam War" Should Mean to Boomers

"Redeployment" isn't Just a Military Term

OntheClockRetirement expert Kerry Hannon writes frequently about working past the traditional retirement age. She recently told MarketWatch that, when it comes to switching jobs in your 50s or 60s, "The truth of the matter is a lot of what you can do is redeploying skills you have." She suggests promoting skills you already have on a resume and says for older job switchers, it's about "being resilient and being flexible."

I think the concept of "redeployment" is a solid way to view the all-too-common dilemma of seeking new employment. If you're a Boomer who has lost a job you had for many years, or you're simply burned out and want a new opportunity, you will likely be faced with age discrimination. While you cannot overcome this basic bias completely, you can represent yourself and your skills in the best possible light. Marketing what you really have going for you can make a big difference.

It pays to ask yourself some serious questions about your competency in various areas and make sure your expertise in these areas is emphasized on your resume, in your cover letter, and at an interview. "Soft skills," such as listening and communicating well or being analytical, could also be viewed as very valuable by a potential employer. Hannon says such skills can be advantageous, regardless of the field you're in. "What a lot of employers look for if they want you to be a part of the team is if you have social skills."

So think about it: How could you redeploy your current skills and experience into a brand new job, potentially in a new field of interest to you? Is it possible to leverage your professional background, your specific expertise, and your soft skills so that you look like a very distinctive and attractive job candidate? In addition, in redeploying your abilities, do you recognize that you may have to be more flexible in accepting a new position in terms of managerial level, hours worked, or compensation?

"Redeployment"of your skills and abilities could be a key strategy to finding the right "second wind" opportunity.  


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