The Leisure Retiree
"Redeployment" isn't Just a Military Term

Can You Market Your Passion?

OnaWhimOnce we've reached Boomer status, many of us already realize what we're passionate about. The challenge in this second phase of life is being able to market your passion. Wouldn't it be great if you could actually turn your passion into part-time retirement income instead of working at a random, unrewarding job?

Nancy Collamer's recent article for NextAvenue.org, "How to Turn Your Passions Into Retirement Income," spotlights some Boomers who have done just that. One of them, a food lover, now works as a part-time guide for a food tour company. Another retiree who loves dogs gets dog walking jobs online. A third Boomer who has a passion for painting is selling his artwork online. Nancy suggests four possible ways to turn your passion into retirement income:

  1. Find a related part-time job
  2. Apply for contract work or "gigs"
  3. Sell your creations online
  4. Teach what you know online.

I can tell you from personal experience that marketing your passion works. During my professional career in advertising, I always loved to read business books. Now I've retired from advertising, but I still read business books -- and I also get paid for writing reviews of them. I have combined my love of reading and an ability to write into part-time retirement income.

What is your passion? Is it something you can market? You might be surprised to find out that you really can turn your passion into retirement income.

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